HARSH™ is a ukrainian abrasive factory which is focusing on production of tools
for different grinding / cutting hard tasks. The factory positions itself as a trailblazer in
the realm of grinding solutions. The brand stands for innovation, pushing the boundaries
of what's possible in precision grinding.
The brand identity is entirely built on a powerful and brutal condensed font and modular rectangular grid to demonstrate
the tirelessness, relentlessness and toughness of all products in carrying out any challenging task.
Brand Model & Visual Identity by.Bureau / 2023 / UA
Art-Direction & Design: Heorhii Hrytsenko
Brand Strategy: Heorhii Hrytsenko & Kateryna Pavelchak
3D Particles: Sketchyvisuals
